Personal Logo & Branding Guide

Designing a logo that matched my personal design style was somewhat of a challenge, but with some quick sketching exercises and brainstorming came a result that I am satisfied with. The rays of sun and clean lines of the hand-lettered script convey my positive outlook and desire to create simple design. As for color choice, I started with a pink hue that I am always drawn to and then chose the blue as a complement to add some cool tones.

2020

Program: Adobe Illustrator & InDesign